It’s not about you. Even though YOU’RE excited about what you have and want to tell the world, this is not what anyone else is thinking about. So any initial chatter about YOU, your product, your results, your company, or your state of mind (“I’m SO excited, you GOTTA see this…!”)
doesn’t make them lean in and listen.

And when they find out all the gushing is because you want to sell them, there goes the goodwill…

What to do instead? Watch Episode Two.

People you contact are thinking about their problems, about what THEY want, what they care about. 

So, what problem do you solve and for whom? This is your starting place.

“I help people who are stuck HERE, to get unstuck and go THERE.” 

Show you KNOW a lot about the problem and the issues of those who have that problem. That is what they will care about. What you know about their problem. Versus what you know about your product.

How do you know if they have that problem and might want your help (and pay you for it)?

See Episode Three

Draw out just those for whom the problem you solve is a 10 for them.

Here are three ways to “call their name” right in Messenger or as a profile post or page post.

Ready?